Brand and packaging concept for a vodka targeted towards women. The logo is placed, divided, on to the bottle with the name on the back, visible through the clear liquid. This creates an added dimension.
The shape is inspired by bottled water and making a hard spirit more feminine. The bottle opening is shaped with a spout in frosted glass for a drop free bottle, preserving its
integrity and cleanliness. The frosted glass gives a good contrast to easier see the liquid when
pouring.
The criss-crossing angles of the clear glass top edge and spout is a play on the shape of a
sprouting plant.
