A contribution to My Pitch for the Absolut Company. Showing a new brand, product and design to match a healthy lifestyle.
The brand's shape is inspired from nature. The green newly sprouted leaves symbolises purity and health.
The name Ikebana is a Japanese word for flower arrangement, in an elegant and sophisticated art. It is about creating a story and beautyful shapes, often with a minimalistic approach.
The logo is placed, divided, on the bottle with the name on the back, visible through the clear liquid. This creates an added dimension.
The bottle opening is shaped with a spout in frosted glass for a drop free bottle, preserving its integrity and cleanliness. The frosted glass gives a good contrast to easier see the liquid when pouring.
The criss-crossing angles of the clear glass top edge and spout is a play on the shapes of a sprouting plant.
